The University of Michigan is considering launching a loyalty program for its sporting events. While the university doesn’t need help building attendance for its perennially sold out football games, men’s basketball and men’s ice hockey, the university’s other 25 teams would benefit from an attendance boost, the purpose of starting such a program, said Dave Ablauf, associate athletic director in charge of public and media relations.
“We want to increase student engagement,” Ablauf said. “We want....